Are you creating credibility on your LinkedIn profile?
One of the most valuable pieces of real estate on your LinkedIn profile is the Featured Section. This feature rolled out in February 2020, and it created an incredible opportunity for you to highlight items for those visiting your profile.
The Featured section is a new area on your LinkedIn profile where you can highlight work samples or testimonials from clients or referral partners that you are most proud of.
Whether you are using your profile to grow your personal brand, find employment or highlight your product or service, the Featured Section is like a “highlight” reel for you.
Here are ten ways you can generate credibility in the Featured Section of your LinkedIn profile:
- Video Testimonials from clients or referral partners
- Case studies that establish your credibility
- A link to your most popular LinkedIn posts that show your thought leadership
- A link to a PDF created that outlines your services and offerings
- Your speaker reels
- A Link to your call-to-action– This can be where you send visitors to get a free download or gift
- A link to a video podcast or show that you were featured on
- An introductory video of you speaking on a topic that you are an expert on
- A link to your company’s LinkedIn page– If your company has an active LinkedIn presence, add a call to join your company page in your Featured Section
- A link to your long-form content base
Remember that only the first three items will be highlighted so you might want to create a “Table of Contents” of what can be found in the Featured section so visitors will look at everything you have there.
If you are not paying attention to this valuable piece of real estate called the Feature Section, you are leaving a chance to showcase your credibility on the table. What are you doing to show off your best “features” to your LinkedIn visitors and connections?
So, get the Featured section completed and start creating connections that convert to revenue.
Rhonda Sher is a nationally recognized expert on the topic of LinkedIn. She is the author of 5 books including the international bestseller “Convert Your Connections to Cash & Relationships to Revenue. Rhonda has helped thousands of entrepreneurs position themselves as the go-to expert on LinkedIn and has over 28,000 followers.