Marketers know the power of overcoming their competition by using the F.UD. Factor to their advantage.
The F.U.D. Factor is fear, uncertainty and doubt. Used strategically in the marketplace, it’s purpose is to activate the inner skeptic. The inner skeptic is change adverse and does not make purchases.
It’s a method of manipulation of sales by introducing suspicion and uncertainty into the buying process. It interjects things like rumor, secrets and future here say.
It replaces the noble goal with rapidly changing priority targets. It’s survival depends on growing awareness of what can go wrong. The F.U.D. Factor pretends to be a risk mitigator and a safety zone by focusing attention on the worst-case scenario.
It makes a great argument for you and your clients to not do anything now, not do anything yet and not change a thing. In other words, you get stuck.
I see lots of sales professional F.U.D. themselves by using this strategy against themselves and their own big sales goals.
It’s painful to watch. So much wasted potential!
The struggle is real, however. I personally have succumbed to scary information in the media or a colleagues ill timed, fear igniting, negative comment. The result for me was to back peddle on my go forward plan; slow-down and re-evaluate my goals.
Maybe shoot for a sure thing instead of what I am sure as hell capable of?
The reason world class marketers utilize the F.U.D. Factor is because that sh*t is powerful! It’s tough to withstand!
But, fudding yourself up by internalizing the habits of fear, uncertainty and doubt sucks.
Don’t be victimized by the diabolical side of the F.U.D. Factor.
Counter-attack with the F.U.N. Factor. The F.U.N. Factor adds positivity and playfulness back into goal getting.
The F.U.N. factor replaces fear, uncertainty and doubt with, Faith in yourself and the good work that you do. It’s the choice to be Unstoppable because well unstoppable people who have faith in themselves and their solutions can’t be beat! And, then recognize that in the end, you control the Narrative of the story you sell to yourself.
This will infuse you with superpowers that help counter the damaging impact of the F.U.D. factor in your life and in your business.
Fear, uncertainty and doubt can lose their sting when you fight back with some big F.U.N!
Cathleen Mancino is a former Tech CEO and Award-Winning Sales Professional. As an internationally certified, ICF ACC Peak Productivity Coach, Cathleen works with professionals to take action on their goals and implement winning game plans for Sales and Life. Cathleen is the founder of the Slingshot Method for achieving what was formerly known as impossible. Contact Cathleen at www.slingshot-method.com