Share on facebook
Share on twitter
Share on linkedin

Golf Psychology is Sales Psychology

I believe subconsciously a lot of us are aiming for what we are trying to avoid.

I see it all the time in coaching. Clients tell me how frustrated they are after implementing new strategies only to get the same results or sometimes worse results.

So frustrating!

Recently, I attended a golf-outing, and I had the opportunity to observe this principal in action.

One of my four some was a very consistent golfer.  He had invested in great clubs, lessons and he practiced regularly!

It showed.

Every time he drove the ball it was a perfect arc, straight down the fairway, in the direction of the hole.

Except, when there was water.

Whenever there was water, that was where his ball went. Repeatedly. And, every time a ball would go into the water, the level of his play would drop.

By the end of the round, he was no longer able to enjoy what was going well, the beautiful day and the glorious golf course. He was ruminating on how he looked to the other golfers, making a plan to trade in his driver and cooking up a confrontation with his golf instructor.

He was re-calculating the formula of achieving what for him was golf success. More lessons, more practice, new clubs. It was exhausting listening to him.

He was missing more than the green.

He was unconsciously aiming for the distraction and not enjoying the benefits of all his hard work.

I see the same “psychology” with sales professionals. They have what it takes to be successful. They have knowledge, experience and they demonstrate some really sharp skill.

But, subconsciously, fear, lack of confidence and false beliefs become the deep water that distracts them and inevitably the sure thing deal in the pipeline sinks to the bottom of the drink.

Just the risk of hitting the water hijacks the power of our focus enough that we create the conditions that we will hit it.

How do we stop doing this when we are not even aware that we are doing it?

It’s simple.

When we see balls drowning, that’s a clue that what we are actually dealing with under the surface is some fear, lack of confidence and limiting beliefs.  We need to take responsibility for getting to the root of our wrong focus and bolster our faulty focus.

Even if we can’t see it because duh, we can’t yet!

Our “focus on’ (the goal) works great.

Our “focus off” (the distraction), sucks.

That’s power of mindset and strengthening our mind is a magic maker.

In Coaching, we use a technique to work on “not thinking about it” called “scorning it”.

That simply means we learn to completely disregard distractions. Scorn it. Learn to acknowledge and then utterly tune out distractions and tune in to the power of knowledge, skills and taking right action.

It’s a mindset we all need. Golfers, Sales Pros and everybody else that doesn’t want to suffer the frustrating loss of missing the target or worse losing our balls in the water.

Cathleen Mancino is a former Tech CEO and Award-Winning Sales Professional. As an internationally certified, ICF ACC Peak Productivity Coach, Cathleen works with professionals to take action on their goals and implement winning game plans for Sales and Life. Cathleen is the founder of the Slingshot Method for achieving what was formerly known as impossible. Contact Cathleen at

Let Us Get You Started

Subscribe to our Newsletter

Are you seeking change but not yet ready to commit to The Slingshot System of maximizing your potential? Sign up for inspiration and motivation delivered right into your inbox.

Related Post

Message In a Bottle

The idea of sending a message in a bottle has always seemed a humble and mysterious cry for rescue from a time gone by. But,