Should I Start a Podcast to Market My Business?

32% of Americans listen to podcasts at least once a month, and that figure is changing rapidly. Podcast episodes are easy for people to search, access, and listen to.   Listeners can find most podcasts for free on different platforms including Apple Podcasts and Spotify. With the podcast industry evolving, these platforms make it easier … Read more

Better Than The Number! Three Sales Success Fundamentals that Cannot Be Ignored

Traditional Sales logic states that if I hit my sales number, I am a success. And if I do not well………………. For most Sales Professionals their definition of professional success boils down to a number. This goal number is the holy grail providing the means of achieving job security, an enviable personal life; beautiful home, … Read more

Why It’s Not About You When it’s All About You

A Slingshot is a tool that when used with skill and strategy can overcome giant obstacles.

One of simplest words of wisdom that I received when I started out as a Software Account Executive that still serves me today is, “Cathy, it’s not about you.  It’s not about how smart you are, how many awesome things you sell or how much you think your prospects need what you’ve got.  It’s about … Read more