Cathleen Mancino 
LinkedIn is definitely for you Sales Pros! And we’ve got the stats to prove it in this post! Anyone who has worked with me as a Professional Coach knows how much I value LinkedIn as a Prospecting Tool. But, you need to have a LinkedIn strategy in today’s ever-evolving digital marketplace. In fact, according to Business … Read more
I learned a lot of lessons from my dog guru, our Golden Retriever who has risen painfully to the surface since his passing in August of this year. He truly was my dog guru in so many ways but these are my top 10 favorite lessons he taught me. Let it go. Riley was always … Read more
Let’s be honest – all this social posting, email marketing, SEO, networking, YouTubing – what we are really looking to accomplish is the conversion of the masses to the mother-load of new clients for our businesses. We are doing all these activities to attract the right client (perfect prospects) at the right time (now) to … Read more
Content is a way you reach your customers through blogs, social media, eBooks, or email. Copywriting is used to call the customer to make a sale. Effective copywriting uses language that speaks to and resonates with the customer. Sales copy creates an emotional connection with your customers. It inspires customers to make a purchase because … Read more
Networking is one of the most valuable things you can do as a business owner. Studies suggest that networking at events can gain companies up to 20% of their new customers, and a networking strategy can also be the key to finding new investors and partners that will help to grow your business. Unfortunately, … Read more
What started as a mobile app to share photos have evolved into a diverse social media platform, Instagram. With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your audience and build brand awareness. In fact, 83% of users have said they … Read more
32% of Americans listen to podcasts at least once a month, and that figure is changing rapidly. Podcast episodes are easy for people to search, access, and listen to. Listeners can find most podcasts for free on different platforms including Apple Podcasts and Spotify. With the industry evolving, these platforms make it easier and … Read more
Traditional Sales logic states that if I hit my sales number, I am a success. And if I do not well… For most Sales Professionals their definition of professional success boils down to a number. This goal number is the holy grail providing the means of achieving job security, an enviable personal life; a beautiful … Read more
One of the simplest words of wisdom that I received when I started out as a Software Account Executive that still serves me today is, “Cathy, it’s not about you. It’s not about how smart you are, how many awesome things you sell, or how much you think your prospects need what you’ve got. It’s … Read more
As a Sales Growth Coach, I work with clients who want to generate more business revenue, more sales team production, and more individual commissions. One of the simplest habits to kick to jumpstart more sales now is to stop indulging in the habit of negative self-talk and limiting beliefs. Kicking the habit of Negative Self … Read more