Should I Start a Podcast to Market My Business?

Should I Start a Podcast to Market My Business?

32% of Americans listen to podcasts at least once a month, and that figure is changing rapidly. Podcast episodes are easy for people to search, access, and listen to.   Listeners can find most podcasts for free on different platforms including Apple Podcasts and Spotify. With the industry evolving, these platforms make it easier and … Read more

Why It’s Not About You When it’s All About You

Why It’s Not About You When it’s All About You

One of the simplest words of wisdom that I received when I started out as a Software Account Executive that still serves me today is, “Cathy, it’s not about you.  It’s not about how smart you are, how many awesome things you sell, or how much you think your prospects need what you’ve got.  It’s … Read more