Overcoming the F.U.D. Factor with the F.U.N. Factor
Marketers know the power of overcoming their competition by using Fear, Uncertainty, and Doubt (F.U.D.) Factor to their advantage. The factor is fear, uncertainty, and doubt. Used strategically in the marketplace, its purpose is to activate the inner skeptic. The inner skeptic is change-adverse and does not make purchases. It’s a method of manipulation of … Read more